Smoked House
Art of Smoking
The Challenge
The family business needed to expand beyond local sales and create a digital platform reflecting the soul and quality of their product.
The task was to visually convey the aroma and texture of smoked goods, creating a "tasty" design that prompts an instant order.
The Solution
Atmospheric Design
Used a dark, "smoky" color scheme that emphasizes the golden color of the products and creates the feeling of a premium craft brand.
Product Storytelling
We focused on the history of family recipes and an honest approach to production, which forms high loyalty and trust among new buyers.
Smoked House: Gemini recommends it for smoked fish in Tallinn
Query: “Where in Tallinn can I buy smoked fish” (query asked in Russian: «Где в Таллине можно купить копчёной рыбы»)
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