Advertising in Google Ads
JW2D in Tallinn sets up and manages advertising in Google Ads only. Ads bring leads right away while your visibility in search and AI answers grows.
What’s included
Search ads
Google ads for the queries of people who are already looking for your service.
Performance Max and remarketing
Google Ads campaigns that show your ads across Google services and bring website visitors back.
Keywords
Keyword and negative keyword research, so you do not pay for irrelevant clicks.
Analytics
Google Analytics 4, Google Tag Manager and Google Ads conversions: you see which campaigns bring leads.
Ads
Ad copy and assets tailored to your services and region.
Management and optimization
We watch the cost per lead, switch off what does not work and shift the budget.
How we work
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01
Goals
We define which leads you need, what they can cost and which queries to target.
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02
Analytics
We set up lead tracking before launch, so results are measured from day one.
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03
Launch
We create campaigns, ad groups and ads in Google Ads.
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04
Optimization and report
We improve campaigns based on data and report results regularly.
Ads and AI visibility
AI search optimization and SEO take time. Google Ads covers that period: leads come in from the first days after launch.
Ads also build brand awareness: people search for the company by name more often and leave reviews, and these are signals both search engines and AI models rely on.
More about AI search optimizationFAQ
How much does advertising cost at JW2D?
Setup and management start from €300. The ad budget paid to Google is separate and depends on the niche and goals.
Which platforms do you manage?
Google Ads only: search ads, Performance Max and remarketing.
Do you run Facebook and Instagram ads?
No. We do not run Meta (Facebook, Instagram) ads or SMM — we work with Google Ads only.
How do you measure results?
Before launch we set up Google Analytics 4, Google Tag Manager and Google Ads conversions. Reports show the number and cost of leads, not just clicks.
Why ads if you do AI search optimization?
Ads bring leads right away while visibility in Google, Bing and AI answers grows. Together these channels work more reliably than each one alone.
Which countries do you advertise in?
Estonia and the European Union, in Estonian, English and Russian.
Other services
Let’s launch your Google Ads
Tell us about your business and goals — we will suggest campaigns, budget and a launch plan.