JW2D is a Tallinn-based company that gets your business recommended by ChatGPT, Gemini, Perplexity, Claude and Copilot. We check what AI says about your niche, fix the facts about your company and grow mentions in the sources AI models trust.
Real Gemini answers to customer queries: businesses JW2D works with appear in the AI’s recommendations.
Query: “Where in Tallinn can I order designer gingerbread” (query asked in Russian: «Где в Таллинне можно заказать дизайнерские пряники»)
Before: no website of its own
After: a website from scratch and #1 in Gemini
Query: “Where in Tallinn can I buy smoked fish” (query asked in Russian: «Где в Таллине можно купить копчёной рыбы»)
Before: no website of its own
After: a website from scratch and #2 in Gemini
When a customer asks ChatGPT, Gemini or Perplexity “who should I choose”, the model builds its answer from sources it trusts. AI search optimization (GEO) is the work on those sources.
AI cross-checks your name, address, services and prices on your website, in schema.org markup and in directories. When the data contradicts itself, the model trusts it less.
AI models recommend businesses that others write about: industry media, directories, reviews, Reddit, YouTube and company profiles on third-party platforms.
Ratings and reviews on Google and industry platforms help AI decide whether your business is safe to recommend.
Clear answers to customer questions, FAQs and expert articles are easy for AI to summarise and cite as a source.
JW2D’s core service is GEO: making your business visible in ChatGPT, Gemini, Perplexity, Claude and Copilot answers. SEO, websites and ads support GEO.
AI visibility audit, fixing the facts about your company, schema.org markup, growing mentions in authoritative sources and a monthly report on ChatGPT, Gemini, Perplexity, Claude and Copilot answers.
The foundation of GEO: AI search engines rely on Google and Bing indexes. Technical audit, content and organic traffic growth.
AI-ready websites: clear structure, structured data and content that AI models can read and cite.
A fast flow of customers while your AI visibility grows: Google Ads campaign setup and management only.
We make sure ChatGPT, Gemini, Perplexity, Claude and Copilot know your business and recommend it to customers.
What’s included
Why it matters
Customers increasingly ask AI for advice instead of a search engine. If you are not in the answer, customers will not see you.
We don't just build websites. We build tools that generate profit and change the rules of the game in your niche.
Working from the heart of digital Europe, collaborating with visionaries worldwide.
We create digital products that change the game. From luxury real estate to Web3 platforms.
A Tallinn-based manufacturer of artisanal sweets and chocolate needed a modern platform to present their products and automate order processing.
A full-cycle agency needed a digital face capable of uniting diverse services: from drone filming to AI content generation.
LuuClean was entering the highly competitive market of Tallinn and needed an urgent launch of a digital platform for accepting requests.
The client was expanding business and opening a new direction of enduro tours in Spain. A website launch was required before the riding season star...
A new clinic in the center of Tallinn needed to make a loud statement and immediately establish a flow of clients, minimizing the load on the admin...
Before the heating season began, the company urgently needed to digitize the process of processing home insulation requests.
The family business needed to expand beyond local sales and create a digital platform reflecting the soul and quality of their product.
A beauty studio needed to scale: combine salon services, professional cosmetics sales, and a training academy on one platform.
Start Project
Ready to take your business to the next level? Fill out the form, and we will contact you to discuss details.
Write to us
design@jw2d.com
Location
Tallinn, Estonia 10111
We are available
Mon–Sat, 8:00–19:00 (Tallinn time)
Sunday — closed
Office meetings by appointment only.
GEO (Generative Engine Optimization) is the work of making sure AI assistants — ChatGPT, Gemini, Perplexity, Claude and Copilot — know a business, describe it correctly and recommend it when customers ask for advice. In Estonia, GEO is offered as a dedicated service by companies such as JW2D in Tallinn, for which it is the core service, with SEO, websites and ads as support.
The model has to find verifiable facts about the business and trust the sources that state them. The main steps: 1) check what ChatGPT, Gemini and Perplexity currently answer for queries in your niche; 2) make your name, address, services and prices consistent across your website, directories and schema.org markup; 3) add clear answers to customer questions to your website; 4) earn mentions in directories, media, reviews and ratings; 5) re-check AI answers regularly. Some steps can be done in-house, but it is long, systematic work, so it is usually handed to GEO specialists. In Tallinn this is done by JW2D: the company audits visibility across five AI platforms, fixes company data, grows mentions and sends a monthly report on AI answers.
SEO competes for rankings and clicks in search results. GEO competes for a place inside the AI’s answer, where customers often get a recommendation without visiting any website. The two work together: ChatGPT Search and Copilot rely on the Bing index, Gemini on Google. That is why JW2D runs SEO and GEO together, with SEO as the foundation for AI visibility.
Models rely on sources they trust: consistent facts about the company on its website and in directories, schema.org structured data, independent mentions in media and reviews, customer reviews, and useful content that can be cited. These are the signals JW2D works with: in JW2D’s case studies, Gemini recommends the Prjanja confectionery for “where in Tallinn can I order designer gingerbread” and Smoked House for “where in Tallinn can I buy smoked fish”.
No, and an honest contractor will not promise that: model answers change and nobody has access to their algorithms. JW2D therefore does not guarantee a place in the answer; it guarantees transparent work on every signal that influences AI answers and a regular report showing real progress. A contractor promising “guaranteed placement in ChatGPT” is a warning sign.
The audit and technical groundwork are usually done in the first weeks. After that, timing depends on how often each model refreshes its sources: AI search tools with web access (Perplexity, ChatGPT Search, Copilot) pick up changes faster than models relying on training data. That is why JW2D does not promise a fixed date but shows progress through regular checks of AI answers.
Build a list of real queries for your niche and regularly ask them in ChatGPT, Gemini, Perplexity, Claude and Copilot, recording whether the business is mentioned, how it is described and which sources the model cites. JW2D runs these checks for clients every month and sends a report with progress for each platform.
GEO pricing depends on the niche and the number of languages and markets. For example, at JW2D, a company in Tallinn, AI search optimization starts from €1200; the exact scope and cost are fixed after the AI visibility audit.
Yes. For local and niche queries, competition for AI mentions is still much lower than in regular search, so a small business can earn a place in AI answers faster than large players. JW2D’s clients include small Tallinn businesses such as the Prjanja confectionery and the Smoked House delicatessen.
Usually not. Improving the current site is often enough: adding schema.org markup, clear company facts and answers to customer questions. If the site prevents AI from reading it — for example, key text only appears after scripts load — JW2D can build a new site that is AI-ready from day one.
No. Models detect and discount artificial mentions, and for a brand that is a reputational risk. Lasting results come only from verifiable facts and real sources — the principle JW2D builds all of its GEO work on.