Blog
We answer the questions businesses ask about AI search: how ChatGPT, Gemini and Perplexity decide whom to recommend, and what to do about it.
Local business in AI search: Google Business Profile, reviews and consistent data
How Google ranks local businesses, why your Google profile and reviews matter for AI answers too, and what a local business should do first. Based on Google’s official help.
Read →How AI chooses which websites to cite: what Google, Bing, OpenAI and Perplexity say
In one place: what Google, Bing, OpenAI and Perplexity themselves say about choosing sources for AI answers, and what the GEO research found.
Read →Which AI crawlers to allow in robots.txt: GPTBot, OAI-SearchBot, ClaudeBot, Google-Extended and more
Which OpenAI, Anthropic, Google, Perplexity and Microsoft crawler does what, which ones you need to appear in AI answers and which are only for model training. Plus the Cloudflare trap.
Read →Schema.org markup for AI search: does it help, and what to mark up
What Google and Bing officially say about structured data and AI, why markup does not guarantee AI visibility, what happened to FAQ rich results in 2026 and what is still worth marking up.
Read →How to choose an AI search (GEO) contractor: questions to ask and red flags
Which questions to ask a GEO / AI search contractor, which promises should worry you, and what Google itself advises when hiring an SEO.
Read →Google AI Mode: what it is and how businesses can appear in it
What Google AI Mode is, how it differs from AI Overviews and from Gemini, whether it works in Estonia and what a website needs to be linked in it. Based on Google’s official sources.
Read →What is answer engine optimization (AEO) and how it differs from GEO and SEO
AEO, GEO, LLMO, AI SEO — what the names for AI search optimization mean, what stands behind them in practice and what Google and Bing say.
Read →What is AI SEO, and will AI replace SEO?
The two meanings of AI SEO, what Google and Bing say about AI-generated content and about SEO in the era of AI answers, and why SEO is changing rather than disappearing.
Read →How to get cited by Perplexity: crawlers, site settings and content
Which crawlers Perplexity uses, what to allow in robots.txt, whether Perplexity trains on your site and which content gets cited more. Based on Perplexity documentation and the GEO research.
Read →How to appear in Microsoft Copilot answers: what Bing’s guidelines say
Copilot grounds its answers in Bing. We go through Bing’s official webmaster guidelines: what helps you appear in Copilot answers, which directives prevent it and how to see citations.
Read →Google AI Overviews: what they are and how to appear in them
What AI Overviews are, when they launched, whether they work in Estonia, what Google requires from a website and how to track traffic from them. Based on Google’s official documentation.
Read →How to rank in ChatGPT: what OpenAI says and what works in practice
How ChatGPT finds websites, which OpenAI crawler you must not block, how to track visits from ChatGPT and what helps you get into the answer. Step by step, with links to OpenAI documentation.
Read →What is llms.txt and does your website need it?
Who proposed llms.txt, how it is structured, what Google says about it and whether to create one. Honestly: the file costs almost nothing, but do not expect miracles from it.
Read →AI visibility: what it is and how to measure it
What counts as business visibility in ChatGPT, Gemini, Perplexity and Copilot, which metrics to watch and which free tools from Google, Bing and OpenAI already give you data.
Read →What is generative engine optimization (GEO) and how to get into ChatGPT, Gemini and Perplexity answers
GEO is the work of making AI assistants know your business and recommend it in their answers. How GEO differs from SEO, how AI picks sources, where to start and how to measure results.
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